Posts Tagged ‘strategic communicational skills’

How to Go from Info Overload to Opportunity

October 7, 2011

Monday morning 5:35AM logging into your email for the first time after taking the weekend off can be a traumatic event for you and your server. Clichés like information overload and 24 hour news cycle coupled with too many preset and/or suddenly hot topic email news alerts have led to the demise of many email servers and “last nerve”. While waiting for the last of 3876 emails to download I finished my XL triple shot espresso dark roasted coffee – my version of multitasking (i.e. to do more stupid things faster).

One news report was “US poverty highest level in 50 years”  the following week (9/30/2011)  Marian Wright Edelman founder of the Children’s Defense Fund  wrote a piece for the Huffington Post National and State Safety Nets Fail to Catch Millions of Children”.  Dr. Edelman’s article not only covered additional statistical data and commentary about the Census Bureaus’ report on poverty but also proactive steps her organization is taking. As professional fundraisers we have to go from information overload to opportunity.

Twenty-first Century informational age fundraising requires strategic communication skills.  Nonprofits successfully fundraising in this dynamic fast paced fluid environment have as linear an organizational structure as possible. A linear or flattened structure instead of a hierarchical chain of command allows for a faster more responsive communication process.

Many successful nonprofits use a secondary Action-Reflection-Revision-Action Funding Model based on institutional positioning – in addition to a long-term, campaign-based fundraising strategy.

The Action-Reflection-Revision-Action Model enables rapid response to fundraising opportunities (not exploitation) of breaking news and events guided by Social Media Strategy. Additional research and information on Action-Reflection can be found at CaseFoundation.org.

An outstanding book to read on this matter is The Age of Responsibility: CSR 2.0 and the new DNA of Business by Wayne Visser PhD.

Sustainably Yours,
Tracey

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